AKQA: Explorer

I collaborated with AKQA’s Sydney office to create an interactive ‘search & find’ competition for the relaunch of an Australian shopping mall. The theme ‘Explorer’ saw the Mall engulfed in jungle with a Binocular wielding ‘Explorer’ hidden amongst the crowds. The competition ran for 4 weeks and each week the Explorer was re-located to a new position providing ample opportunity for audience re-engagement.